
Food & Beverage Sector in Turkey
According to data of Tourism and Restaurant Investors Operators Association (Turyid) total number of the establishments in the food & beverage sector throughout Turkey in year 2011 is around 30 thousand. The number of establishments in Istanbul on the other hand is estimated to be around 15 thousand. It is estimated that the upper-middle class establishments constitute 20% of the market in Turkey and the luxury food & beverage establishments on the other hand are estimated to constitute 10% of the market. We, as Öncü Yazılım, are aiming to promote PDM to 30% of the middle and high class establishments in the food & beverage sector.
PDM for food & beverage establishments
The establishments in the food & beverage sector are presenting their product offer to their customers using paper menus, catalogues, posters and chalk board. These current methods are falling short in presenting the contents of the menu in different languages with a rich visual quality day by day. For instance, if a restaurant with tens of food and beverage varieties on their menu wants to present all of these varieties in different languages along with pictures, the paper menu would no longer be practical. Furthermore, these traditional methods lead the establishments to being not flexible enough in diversification of the content they offer due to the costs and slowness of updating the menu data.
Additionally, when the orders are given through PDM, in terms of the number of personnel a move into profit shall be obtained as well. The customers visiting the restaurant shall define their orders using the PDM placed on the table or handed to them by the service personnel. Depending on the choice of the establishment, the orders can be taken by the service personnel or sent to a printer at the till.
PDM shall add certain fundamental values to food & beverage establishments;
- The profits of the establishment shall increase with the earnings obtained through the ads presented on the menus with enriched visual quality.
- Customer satisfaction at food & beverage establishments shall increase with the detailed menus, rich visual quality and multi-language support.
- Through PDM, the consumer shall not need a waiter to give their orders; shall be able to give their orders at any time they want; furthermore they shall be able to define the details of what they want or not want in their order.
- Through the seven different language options on PDM, it shall be possible to select the desired language.
- The consumer shall be able to see what they have ordered as well as the total price of their order on the menu.
- When the consumer would like to give a new order, they shall be able to do so without the need of calling the waiter and in this way the work of the personnel working at the establishment shall be simplified.
- The consumer, through PDM, shall be able to receive their bills by themselves.
- The aim of this product for the establishment is primarily to receive the orders of the customer in a quick way.
- This shall also eliminate delays of the establishment such as bringing the PDM, taking the order etc. and shall prevent the orders of being taken wrongly.
- The establishment, through the PDM, shall make savings on the personnel.
- Due to the prevention of delays by the use of the product, more circulation shall be ensured and more customers shall be able to be hosted.
- Ads shall be taken on PDM and cash profit shall be obtained through the taken ads.
-After having given their orders through PDM, the customers shall be able to use the newspaper in order to follow the actual news.
Accommodation Sector in Turkey
According to the data obtained from Ministry of Culture and Tourism, there are approximately 4600 accommodation establishments holding operation license in Turkey. 8% of such is comprised of accommodation establishments with 5 stars, 20% with 4 stars, 35% with 3 and the remaining with 1 or 2 stars and apart-hotels. As Öncü Yazılım we are aiming 63% comprising the 3, 4 and 5 stars establishments in the accommodation sector.
PDM for Accommodation Establishments
The traditional telephony communications method used in accommodation establishments are falling short more and more in terms of service offer with rich visual quality and in different languages. PDM is a product aiming to increase the service quality of the accommodation establishments by using the existing mobile technologies in a creative way. The price lists of all inter-hotel operations such as SPAs, restaurants, hairdresser, water sports etc. providing services within the accommodation establishment, the list of the provided service and other information shall be available to the customers.
One can give orders and make reservations at the restaurants, view the details of the SPA packages and make reservation, obtain information on the restaurants, bars and cafes and historical, cultural places of the city and the transportation to such places through the city guide menu. In addition to all of these, it is a system able to meet the needs such as housekeeping service of the customers through the room service menu.
PDM shall add certain fundamental values to the accommodation establishments.
- PDM primarily aims customer satisfaction.
- The customers shall be able to choose one of the 7 different language options and carry out their procedure in that language.
- The customers shall be able to access the phone numbers of the operations within the hotel again through PDM.
- The customers shall be able to choose through PDM when they want their room to be cleaned and this shall be automatically communicated to the reservation system.
- It shall be possible to inform the customers about the activities to be organized in the hotel.
- The customer shall be able to call the maid/vale using PDM.
- The customer shall be able to monitor their statement of bill and make the check-out request from their room via the e-menu and shall be able to quickly make the payment at the reception.
- Through the ads to be taken on PDM, income for the establishment shall be provided.
- PDM shall be mounted on the cleaning trolleys and the information that the room is cleaned shall be transmitted via PDM and the maids shall be able to note what the customers who are checking out have consumed and submit to the reception through PDM.